SHARED PATH
MELBOURNE, AUSTRALIA
A Melbourne-based family company working across product development, digital strategy and ecommerce - all on the one path.
Our two current ventures, built and backed by Shared Path:
Mobile Safe PATENT PENDING
In-car safety technology tackling phone and touchscreen distraction while driving. Australian provisional patent application #2026908290, filed October 2026.
Fourth Groove LAUNCHING OCTOBER 2026
A personalised golf platform built around what matters to you.
BEHIND THE CURTAIN
Mark Armstrong
Earlier careers as marketer, builder, publisher and Lonely Planet travel writer. Started in digital in the late 90s. Seven years at LookSmart, three on Google Australia's leadership team, then joined FirstClick and helped scale the agency to 42 people before it got acquired by Publicis. Since then, building things of his own. Based in Beaumaris, mostly found building something, golfing, or slowly restoring a 1968 Airstream he probably should've finished by now.
Andi Armstrong
Co-founder of Fourth Groove and the better half of Shared Path. Started in advertising with Clemenger and The Campaign Palace, back when long lunches were part of the job. When not walking the beaches of Beaumaris, Burleigh & Bali — mother to two sons & one dog (Ivy), martini maker and reluctant golfer.